AI Hub

AI's Here.

Let's Talk About

What Actually Matters.

Here's the Thing About AI.


You've heard the noise about AI. Some say it'll revolutionise everything. Others say it'll destroy the industry. The truth is somewhere in between.


AI isn't going away. How you use it or whether you use it at all is completely up to you.

Most conversations about AI treat it like a productivity hack. "Write faster! Create more!" That's not what you need.


You're trying to make meaningful work, earn a decent living, and protect your ideas without compromising your craft. AI FOR FILMMAKERS and the AI PROMPT PLAYBOOK are  guides about understanding AI on your terms. Not tech company hype. 



A nuanced conversation about how to approach AI without losing your voice, your rights, or your income. What's Inside:


The Landscape: What's happening with AI in film and TV right now. 


Practical Applications: Where AI can help your work. And where it can't. An honest breakdown.


The Ethics: Your rights, your data, your ownership. The questions you need to ask before you use any tool.


Building Your Practice: How to integrate these tools (or not) into your working life in a way that feels right for you.


The Future: What's coming. What might change. How to stay informed and adaptable without losing the plot.


Essential. Practical. No jargon. Buy it. Read it. Know exactly where you stand with AI.


About the author


Afia Nkrumah is a writer and director. An Edinburgh TV Festival visionary talent, her directing credits include:

Call The Midwife, Coronation Street, and EastEnders.


Afia has five years hands-on experience as a trusted tester for Google Labs, testing nascent versions of AI tools such as Gemini and ImageFX, and is currently trialling a confidential new project for Google Labs.


Afia’s work sits at the crossroads of AI and storytelling, with a sharp focus on the ethical questions around AI,  creativity and representation. 

What filmmakers are saying 

Having read your book AI For Filmmakers, I now feel much more comfortable with the idea of looking at how AI might impact my processes, good and bad without anxiety.

Thank you.


Kole Onis

1st AD

Having read your book AI For Filmmakers, I now feel much more comfortable with the idea of looking at how AI might impact my processes, good and bad without anxiety.

Thank you.


Caitlin A.Wood

Writer

This book is a really brilliant read and toolkit for demystifying AI. I loved that you made it fun too, with lots of additional resources to explore. I particularly enjoyed the chapter on AI To The Rescue.


Stella Nwimo 

Producer


It was a great read, easy to follow and laid it all out. A great intro into AI in the filmmaking world.


Michael Jenkins

Writer/director

This book is brilliant. A very clear roadmap that demystifies so much. You've simplified prompt engineering, broken down roles in a way that's actually helpful, and created a one-stop shop for creatives. Love it!


Basma Khalifa

Writer/Director

Having read your book AI For Filmmakers, I now feel much more comfortable with the idea of looking at how AI might impact my processes, good and bad without anxiety.

Thank you.


Mark Davies

Location Manager

SPEAKER · AUTHOR · GOOGLE LABS AI TESTER

The ethical voice of AI in film & TV

Helping creators navigate AI without losing their craft.

UpcomingTNBFC Expo23–27 March 2026
·
UpcomingReclaim The FrameProducer Network Training
·
RecentFocus LondonVIP Co:Lab Workshop
·
RecentWFTV Festival LondonAI & Storytelling Panel
·
RecentUniversity of ReadingEconomic Development Agency
·
UpcomingTNBFC Expo23–27 March 2026
·
UpcomingReclaim The FrameProducer Network Training
·
RecentFocus LondonVIP Co:Lab Workshop
·
RecentWFTV Festival LondonAI & Storytelling Panel
·
RecentUniversity of ReadingEconomic Development Agency
·

Speaking topics

Every session is built for working creatives — no jargon, no hype, no headlines recycled from LinkedIn.

01
Demystifying AI in film & TV What it actually does in a production context, department by department.
02
The ethical crossroads Data mining, ownership, representation — and the questions the industry keeps avoiding.
03
Future-proofing the creative career Practical strategies for staying competitive and creatively sovereign in 2026.
04
Lessons from the lab What Afia learned testing AI for Google before most people had heard of it.

About

Afia

Writer & Director Author, AI for Filmmakers Official Google Labs AI Tester   Clients & Events WFTV TNBFC Focus London University of Reading Reclaim The Frame   Available For Keynotes & Plenaries Industry Panels Fireside Chats Hands-on Workshops

I've spent my career behind the camera as a writer and director. Stories matter to me, who tells them, how they're told, and who gets to see themselves in them.

That's what drew me to AI. As an early tester for Google Labs, I work inside these tools before most people have access to them. My book, AI for Filmmakers, came out of that experience, a practical guide for creatives who want to understand what this technology actually does in a production context.

My work as a speaker sits at the intersection of craft and ethics. I care about representation, ownership, and the artistry that makes cinema vital. Those values shape every conversation I have about AI, on stage, in workshops, and in the lab.

Book Afia

For keynotes, panels, workshops and consultancy. Get in touch with your event details and Afia's team will respond within 48 hours.

Get The Free AI Prompts Playbook

Practical Examples of how and where AI can help your work.


This playbook gives you the information you need to make decisions that feel right for you, your work, and your career.


Inside you'll find real world examples of:

✓ Pitching & Funding prompts to clarify your positioning and strengthen applications

✓ Social Media & Visibility frameworks to build your audience and stay connected between projects

✓ How to use the latest AI image and video tools thoughtfully and ethically

✓ Real examples from using these tools in practice

✓ Questions to ask yourself about copyright, data, and ownership


Join our community of filmmakers figuring this out together. No spam. No corporate nonsense. Unsubscribe anytime. 

 
 
 
 

Ready to Make Sense of This?


Start with the free AI prompts playbook. Just useful info for  thinking through how AI might fit into your work or why it might not. Subscribe to our newsletter for updates,  insights and be the first to know when something new is happening.


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